Who is iGEO?

Founded in Spain in 2015 by brothers Ángel and Óscar Serrano, iGEO ERP Cloud has become a leading provider of specialised software for pest control and environmental health. The company’s cloud-based platform enables service providers to manage operations efficiently, ensure regulatory compliance, and improve safety standards across pest control, water, and food safety.

From its earliest days, iGEO has stood out for its deep sector specialisation and customer-focused mindset. Its technology empowers thousands of professionals to work smarter and deliver measurable results, while its long-term partnerships are built on trust, innovation, and a shared commitment to excellence.

Why Upliift was the right partner

For iGEO, international expansion was the natural next step after achieving strong growth in Spain and Latin America. To scale effectively, the company needed a partner with proven experience in B2B software, a strategic long-term outlook, and a human approach to collaboration.

As Ángel Serrano, Co-founder & CEO, explains:

“The partnership with Upliift is a powerful step forward for iGEO. With their backing, we’re able to accelerate our expansion, reach new markets, and stay true to our mission of delivering innovative, customer-focused solutions.”

From the very first conversations, the iGEO team saw in Upliift a strong alignment of vision, values, and ambition. The connection went beyond strategy, creating a foundation built on shared purpose and mutual trust. This convinced them that Upliift is the right partner to help iGEO scale globally while preserving its identity and culture.

A collaborative process built on trust

The due diligence process was, in Serrano’s words, “agile and straightforward, yet thorough and rigorous.” It provided iGEO’s leadership with valuable insight into the company’s strengths and opportunities for improvement.

What defined the experience most was the spirit of collaboration and transparency. Upliift’s team listened closely, took a genuine interest in iGEO’s sector, and approached every step with respect for the company’s journey and people.

“One of the things that excites us most is having found a partner who listens to us, takes an interest in our industry, and shares the ambition to take iGEO to an even higher level,” says Serrano.

The future with Upliift: accelerating international expansion

With Upliift’s partnership, iGEO is entering a new chapter focused on international growth, organisational development, and product innovation. The collaboration will enable the company to strengthen its presence in new markets and continue leading the way in environmental health software.

“With Upliift by our side, we will have more tools, greater expertise, and the network needed to accelerate our international growth and continue innovating in our sector,” says Serrano.

Together, Upliift and iGEO are working to build one of the world’s leading platforms for pest control, water and food safety, and related environmental services. This combination of iGEO’s sector expertise and Upliift’s experience in scaling specialised software businesses across Europe creates a strong foundation for long-term success.

Words of advice for fellow founders

Reflecting on the process, Serrano offers a personal perspective for entrepreneurs considering a similar decision:

“When you take a step like this, you can’t see it only as a financial decision. For me, iGEO is like my child, and the most important thing is to find a partner who understands your culture, your vision, and your way of working, just like Upliift has.”

He strongly believes that a good investor provides much more than financial resources. They bring perspective, support, and the confidence to think bigger and face future challenges with ambition.

Looking ahead

The partnership between iGEO and Upliift is grounded in a shared belief in sustainable growth, innovation, and long-term value creation. With Upliift’s backing, iGEO is ready to scale internationally, strengthen its organisation, and continue shaping the future of environmental health software.