The first step of our partnership

We look for majority/full ownership in private, mission-critical European B2B software companies with a strong leadership position in their market, recurring revenues, and attractive growth potential.  

There are six key criteria: 

Mission critical B2B software


Cashflow positive

Typically founder owned

Position in a niche market

European Headquarters

A value-add approach

We’re the only permanent equity partner in the market who can offer you the following: 

Fair deals & flexible terms

We pay fair prices for quality businesses and can flex the initial stake we take to suit the requirements of existing shareholders. We are well-funded and have capital available to complete acquisitions quickly without needing to rely on debt.

A long-term approach

We are not in a rush, unlike other investors, we are not interested in flipping your business in 2-3 years. It is about continued success over the long run.

Preserving what makes your business different

We keep partner companies independent and empower their management. We will respect the DNA that has driven your company’s success to date and will work to maintain its unique culture and identity.

European team and culture

Unlike North American acquirers, we are 100% focused on UK and Europe.  We are in your market and work with you in person to build and execute a joint vision andplan.  

Tried and tested software expertise

We are software people through and through. We only work with niche software companies. We combine expertise in onboarding companies like yours with a growth-orientated, playbook focused on sales and marketing optimisation as well as bolt-on M&A.

A strong network

Benefit from access to proven software experts from across our extensive network. Whilst our primary focus is on sales and marketing, we also have a network that covers all topics, from product and finance to engineering and people.

Ready to take your business to the next level?