The partnership with Upliift is a powerful step forward for iGEO. With their backing, we’re able to accelerate our expansion reach new markets, and stay true to our mission of delivering innovative, customer-focused solutions. We’re excited about what the opportunities ahead.

Becoming part of Upliift’s international group is a major step forward for Media-Soft. This partnership gives us the scale, expertise and long-term support to accelerate our international growth. Upliift understands our business and shares our vision for the future, focused on delivering real value to our customers, growing sustainably, and continuing to develop high-quality, industry-specific solutions. Our customers, partners, and team will only benefit from this next chapter. We’re excited for the future.

These investment vehicles often result in companies losing their corporate identity and ultimately being sold after three or four years. That’s not how we wanted to grow our business. So, although Upliift’s permanent equity model was new to us, its promise of long-term growth, a focus on maintaining the company’s value, and a respect for our identity prompted our decision to move ahead with them.

One of the things that excites us most is having found a partner who listens to us, takes an interest in our industry, and shares the ambition to take iGEO to an even higher level.

We were looking not only for investment, but for a strategic partner who could bring international experience, industry perspective, and a commitment to long-term value creation. From our first conversations with Upliift, we felt strong compatibility in mindset and values, as well as genuine chemistry in communication.

In Upliift, we have found people who appreciate the difficulties we might encounter in the coming years, as well as the opportunities for growth. They are tech people who have already gone through the growth process like the one I had in mind for SEC — and this will enable us to avoid repeating mistakes made by others. It’s good to have someone by our side who understands what we do.

With Upliift by our side, we will have more tools, greater expertise, and the network needed to accelerate our international growth and continue innovating in our sector.

It was never about winning or losing a point, but about finding the right solution together. Upliift listened, valued our history and culture, and showed a genuine willingness to collaborate. I wasn’t only choosing an investor, but a true partner who understands what this company stands for.

I didn’t expect such a strong advisory presence from Upliift and I am really happy with it. We’re reworking many of our company processes and working methods, and I believe that the changes being proposed will inevitably lead to healthy and continuous growth, which is what we all want for SEC. To grow and find the people who can support that growth is so important for companies like ours.

When you take a step like this, you can’t see it only as a financial decision. For me, iGEO is like my child, and the most important thing is to find a partner who understands your culture, your vision, and your way of working, just like Upliift has.

 

The future for Media-Soft is about accelerating international growth and reinforcing our position as a leader in Pharma CRM. With Upliift, we are gaining not only investment but also guidance in sales and marketing, knowledge-sharing across the group, and stronger credibility with larger international clients.