We pay fair prices for quality businesses and can flex the initial stake we take to suit the requirements of existing shareholders. We are well-funded and have capital available to complete acquisitions quickly without needing to rely on debt.

We are not in a rush, unlike other investors, we are not interested in flipping your business in 2-3 years. It is about continued success over the long run.

Upliift carefully selected shareholders who share our vision for European software’s future and embody our core values and goals. Our shareholders are a rare group of hand-picked organisations. They’re at the intersection of purpose-driven investing, deep software knowledge, and a commitment to the long haul. These aren’t your typical speculators looking to make a fast buck – all provide flexible capital in the service of long-term value creation. 

We keep partner companies independent and empower their management. We will respect the DNA that has driven your company’s success to date and will work to maintain its unique culture and identity.

Unlike North American acquirers, we are 100% focused on UK and Europe.  We are in your market and work with you in person to build and execute a joint vision and plan.  

We are software people through and through. We only work with niche software companies. We combine expertise in onboarding companies like yours with a growth-orientated, playbook focused on sales and marketing optimisation as well as bolt-on M&A.

Benefit from access to proven software experts from across our extensive network. Whilst our primary focus is on sales and marketing, we also have a network that covers all topics, from product and finance to engineering and people.