One year ago, Florinfo joined the Upliift portfolio. It was a move rooted in shared ambition and the desire to unlock new opportunities in the AgriFood software space. At the time of acquisition, founders of Florinfo were planning to retire within a year. This created a clear and urgent mandate: ensure a smooth leadership transition and lay the groundwork for long-term growth.

One of the most exciting milestones this year was the integration of Florinfo and Flor Sistemi. Once competitors, they are now uniting as a stronger, more versatile player in the horticulture software space.

Today, we’re celebrating everything that has been accomplished so far and what lies ahead. 

A Clearer Commercial Focus

One of the first priorities was to help Florinfo sharpen its commercial focus. Together, we introduced a new subscription-based pricing model that better reflects the value of its offering and aligns with the evolving needs of its customers. With new deals now closing at a far higher rate the business is operating at a whole new level.

A revised go-to-market strategy soon followed, aimed at consolidating Florinfo’s strong base whilst unlocking access to larger, more complex customers.

Stronger Sales and Marketing

With a more ambitious commercial strategy in place, we reorganised the sales team to better support growth and formally introduced marketing for the first time. The result: clearer messaging, more visibility, and stronger customer relationships.

To support this shift, we brought together Flor Sistemi and Flor Info’s Commercial and Finance functions and aligned ways of working and system usage (inc CRM) across the two, creating more structure, clarity, and consistency across the business.

What’s Next

There’s still more to do. In 2025 and 2026, we’ll continue the integration of the two businesses, strengthening operations, and scaling the commercial function. But we’re incredibly proud of the progress made in just one year.

With a stronger commercial foundation, aligned leadership, and powerful synergies between Florinfo and Flor Sistemi, the business is now in a much better position to support customers and lead in the horticulture software space.

Happy anniversary, Florinfo. Here’s to another year of growth and opportunity!