Do you ever wonder what your business is worth? Many founders dream of cashing in and riding off into the sunset with a life-changing payout.  

But selling a business isn’t always just about the money – other considerations play a role.   

If you’re thinking of selling your business, it’s crucial to look beyond the highest bidder and consider what matters to you most. Because the wrong deal, even with the best price, can lead to regret.  

Here’s how to evaluate the bigger picture and make the best decision for your business.

 

It’s not just about the financial offer

Every successful business sale has three key pillars; valuation, timing (particularly maturity of the business and the founder’s life stage), and acquirer profile.

All three pillars must work together. Even the highest financial offer can be rejected if founders mistrust their buyer, fearing layoffs, cultural clashes, or operational mismanagement. The right deal creates synergy between you, your team, and the investment partner—ensuring a smooth transition and continued success for the business.

The value of values and (non-financial) goals

While valuation is important, founders often care deeply about what happens next. Ensuring their team’s and customers’ future and protecting the legacy they’ve built is just as important.

For this reason, we find many founders want to still be involved in the business post-sale – in fact, that’s our preference, too – even if that means it’s in a new capacity. Even though they’re no longer the majority shareholder, we find most founders still want a role that allows them to contribute – alongside a buyer whose vision they respect.

Many investors expect to acquire 100% of the business on completion.  But Upliift is unique in that we allow founders to retain a shareholding in the business – and therefore a share in its future success.

To help you reflect on the factors that matter most to you, we’ve put together this guide on key questions to ask yourself before selling your business.

 

Getting your business sale-ready 

Experienced buyers are drawn to growth. They’re more interested in a business’s profitability and potential than having all the right processes. What may feel to you like inefficiency or disorganisation are rarely dealbreakers for a seasoned investor.  So, don’t worry if your house isn’t in order when you pick up the phone to us. Know that Upliift has seen it all.

At Upliift, we try to make the sale process as streamlined as possible.  We ask for information you probably have already.  If you don’t have that, we’ll work it out with you.  Our aim is to move forward without overwhelming you with demands that steer your attention away from day-to-day priorities.

In short, instead of perfection, showcase potential.

 

Frictionless valuations

Even if you’re not considering selling your business right now, requesting a valuation should be as easy as getting your house valued—low friction, with no strings attached. Sometimes, it’s just an opportunity to explore your options. Other times, the right offer may surprise you.

Our extensive experience means we can make quick, accurate valuations so we don’t waste your time. We provide a valuation within one week with just a few pieces of information, so you can explore the opportunity without feeling overwhelmed.

 

Finding the right investor

We’ve all been in meetings where you can predict how things will end before you’ve even sat down.  Seemingly small details – how people dress, the way they address you, and interact with one another – can speak volumes.  Needless to say, the right buyer ought to be sensitive to your expectations and communicate the right vibes from the off.

This is harder than it sounds. European markets differ greatly in language, culture, and business norms.  Many investors get this wrong.   Upliift aims to inspire confidence – not just through our experience and networks, but also in our dealings with you.

You’re the experts in your field.  We see our role as contributing deep expertise in software and growth.

It’s hard to tell investors apart, though each has a unique proposition and specialisms and does things differently. Here are eight questions to help you find the right investment partner.

 

Building relationships that matter

Upliift believes in long-term partnerships, not just transactions. Unlike traditional investors, we prioritise founder-owned businesses, creating mutual respect and aligning with your long-term goals.

Selling your business is about more than numbers. It’s about legacy, culture, and choosing a buyer who truly values what you’ve built.

Start a conversation with Upliift now—even if you’re only exploring your options. And if you’re not quite ready, download our guide to demystifying investor speak for more insights.

 

[BOX OUT] Checklist: six points to consider before selling your business 

• • What are your priorities for selling?   

• • What are your goals for life after acquisition?  

• • What values and approaches do you want from your investor?  

• • Is the time right to sell – for you and your business?  

• • What is your ideal ballpark valuation, and how much do you want to walk away with?  

• • Do you want to stay involved in the business, and if so, for how long?