The first step of our partnership

We partner with mission-critical European B2B software companies with €1-25m in revenue, strong market positions, recurring revenues, and growth potential. We focus on niche markets where deep expertise matters.

There are six key criteria: 

Mission critical B2B software

€1-25m
revenue

Cashflow positive

Typically founder owned

Position in a niche market

European Headquarters

A growth partner approach

We’re the only permanent equity partner in the market who can offer you the following: 

Fair deals & flexible terms

You don’t have to sell out entirely. We offer real flexibility. Take some money out now, retain a stake, continue to stay involved and share in the growth. This could be your moment – make one decision now and save yourself five years of waiting. Any stake you retain in the business is likely to grow over time, meaning you could make more over the long term.

A long-term approach

Permanent equity means we buy and hold forever. Unlike conventional private equity, we don’t flip businesses; we help them flourish. With us, everything you’ve built – your team, your culture, your leadership – stays intact. Your business gets to the next level, with less risk to you. Rest assured that with Upliift, your business isn’t, and will never be, an asset to run down over time.

Shareholders with long-term vision

Our shareholders are aligned with our focus on long-term purposeful growth. They are passionate about software businesses, committed to the long haul, and purpose-led. They follow value-based philosophies focused on longevity and positive social impact. That means no change of plans or shift in outlook. You can find out more about them and their approach on our blog.

Preserving what makes your business unique

We see what makes you special. We help you grow faster and further, and we won’t force a one-size-fits-all approach. We preserve the teams, culture, and legacy you worked hard to build. Your next phase with Upliift isn’t a gamble, it’s a safe, strategic step forward. You’ve done the hard part, building a great business. Now, it’s about taking the next step, with support, experience, and capital behind you.

European team and culture

We’re European. We speak your language and understand how you work. We don’t impose American-style practices. We only acquire European niche software businesses with a vertical focus, in particular, financial services, agrifood, healthcare, and industrial sectors. Our 100% focus on Europe ensures close collaboration and a shared vision.

Tried and tested software expertise

We bring decades of software industry experience in M&A, GTM, sales, pricing, finance, and operations. We have many proven practices and tips we can share that will make a world of difference to how you run the business. You can also tap into our extended network of seasoned industry experts who can advise you and your team where you need it.

A strong network

You’ll join a community of founders who share similar experiences. Don’t just take our word for it – talk to our portfolio community about the growth journey they’re on with Upliift. Hear their experiences of working with us. Instead of grinding alone for more years, why not work smart now, grow faster, realise value now, and get more out in the long run?

Ready to take your business to the next level?