For many founders, growth begins with instinct and momentum. But sustainable success requires clarity and structure. In this guide, I and Advisory Board Member Onno Krap unpack how to turn your finance function into a true performance engine.

Why it matters 

It’s not about chasing perfect numbers. It’s about using the right tools, focusing on meaningful metrics, and assigning clear ownership to support faster, more informed decision-making. This approach has already helped portfolio companies unlock a new level of control and performance. As Andrea Gelfi, CEO of Galileo Network, puts it: 

“Upliift have helped me truly understand the financial engine of our business. We have clear visibility on our revenue, cost structure, and what levers to pull to drive profitable growth. Their support has been transformative — giving us the confidence to make better decisions, plan ahead, and scale with purpose.” 

What you’ll learn 

How to track recurring revenue like MRR: 

• Why churn matters and how to manage it 

• How to choose and calculate a useful profit metric like EBITDA 

• What the Rule of 40 tells you about your growth 

• How to make hybrid models comparable 

• How your finance function should evolve 

From relying on an external accountant to building internal FP&A capabilities and hiring a CFO, this guide outlines how to scale your finance set-up alongside your business. High-performing companies don’t just react to numbers. They plan with them.

Read the full guide to learn how to create clarity, boost performance, and unlock the next stage of your growth.