A product strategy should be more than a roadmap. It should be your company’s compass. In this new chapter of our Founders’ Guide, Upliift Co-CEO Alex Myers and Upliift Italy Managing Director Pietro Ferrari lay out a practical guide for software founders to align product with growth.
This is not theory. It’s a hands-on framework designed for leaders of niche B2B software companies. You’ll learn how to shape a product strategy that starts with customer needs, links to pricing and Go-to-Market, and tough trade-offs about where to invest your limited time and resources.
This guide covers how to:
- Define a clear product vision
- Focus roadmap discussions on revenue impact
- Use your product to support pricing tiers and commercial events
- Align product and GTM teams so launches drive growth, not just features
You’ll also find advice on when to hire your first product manager and how to stay involved as a founder while giving your team space to lead.
Whether you’re scaling your product, evolving your team, or trying to connect product and sales more tightly, this practical guide helps you build what matters most. Read the full guide and turn your product into your strongest growth lever.
