Expedition Holdings relaunches as Upliift, a new identity that embodies the organisation’s 100% dedication to accelerating the success of niche European software companies.

Today Expedition Holdings has formally announced its relaunch as Upliift, a permanent equity partner founded to unlock the long-term potential of niche European software Businesses.

Alex Myers, Upliift’s Co-CEO responsible for overseeing it’s platform build-out said “we have been out in the market talking to founders and CEOs of niche software businesses across Europe about their business objectives and how our unique capabilities align to achieving those. What we found was that our previous name did not fully embody the breadth of what we are able to bring to support founders/CEOs on their journeys. We believe Upliift and the story behind our new identity will enable us to do that much more effectively.”

Michael Hammerström, Co-CEO and Head of M&A added “Upliift’s mission is to accelerate the long-term success of European software businesses by providing high-calibre M&A expertise, proven go-to-market strategies and flexible deal structures. When considered together we offer something no-one else in Europe can match.”

Alex continued: “It has been very energising watching the business take shape over the last year. We are better placed than ever to be the go-to permanent equity partner for future-thinking software founders looking for a better way to write the next chapter. This year so far has been very busy with our heads down working on some really exciting things, expect to hear more from us in the weeks and months ahead.”